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How to know the strengths, weaknesses, and loopholes of competitors? How do you know the competitors' buyers, suppliers, and potential partners? What technical products or sales methods might competitors launch in the coming months? 

As a professional competitive intelligence agency, RedStar is a professional agent to acquire business and competitive intelligence and a "mysterious person" employed by enterprises. We can provide intelligence about your business competitors or potential competitors, track and identify potential crises and major issues that may arise in the competition, help companies understand the changes in their competitors, and the threats these businesses may pose to the business, offering competitive intelligence survey support for companies to make wise decisions about strategic relationships, key transactions, and operational plans. 

We can conduct a secret investigation of your business competitors such as monitoring their activities, from the release of new products to changes in corporate personnel policies, etc. With various obtained information about your competitors and understanding of their sales direction and purchase and sales channels, your company can adjust the competition strategy in a targeted manner and proactively gain a business competitive advantage. 

Especially for start-ups, they can compete with their competitors on a higher platform with the lowest cost and get the best and fastest benefits. We strictly abide by the moral restrictions of competitive intelligence work and avoid all kinds of abnormal means such as provocations, rumors, and espionage. Our competitive intelligence market research emphasizes information collection, in-depth investigation, intelligence analysis, etc., to improve analysis capabilities and customer service levels.

What Does A Competitive Intelligence Analyst Do?

Red Star competitors' intelligence investigations mainly include:

1. Overview of competitors

Basic information: registration, enterprise background, shareholders, internal organizational structure, coordination mode; Human resources (quantity, structure, scale, and composition), staff take-home pay (amount given), and structure. Subsidiaries or affiliated companies; Total fixed assets and investment, condition of machinery and equipment, inventory status (raw materials, semi-finished products, and finished products); The product name, Whether it has its own patented products; Quality control system, short and medium/long term development strategic objectives; Important strategic guidance and current problems or solutions.

2. Products and production status of competitors

Product scope, product structure, main use, auxiliary use of products, advantages, and disadvantages of products, quality certification of products, price of products, the output of main products (month or year), changes (improvements) of products in recent three years; Production line and capacity, technology introduction and adoption of new technology, new product research, and development, major raw material suppliers, major raw material price change affordability, product packaging, product transportation (logistics).

3.  The financial status of competitors

Survey competitors enterprise basic financial system, the company's financial department organization structure, the status of the financial department in the company, the financial department main controller introduces, the financial department of human resources is introduced, company cost accounting system, payment system, the financial situation of the company nearly three years, the balance sheet (the income statement, the company's financial situation analysis, ratio analysis, trend analysis, in the same industry comparison).

4.  Marketing, sales organization, and human resources of competitors

Main sales area and market performance in the area; Product sales, sales channels, and price analysis; Main dealers (agents), marketing strategy, promotion strategy; Product advertising strategy, placement, and after-sales service.

Competitive Intelligence Solutions 

For more solutions to competitor intelligence investigations, please refer to the following link: 

Engineering Construction Industry

The engineering construction industry has many difficulties, unbalanced market supply and demand, vicious competition, the actual price is won, the construction project has a large investment, the construction period is long, the construction is difficult, the technology is complicated, the project participants are numerous, and the receivables are difficult to recover. 

Financial Investment Industry 

Based on the high-risk feature of the industry, the financial investment industry faces a variety of fraud risks, including bankruptcy fraud, attracting fraud, contract fraud, bill of exchange fraud, cheque fraud, collateral fraud, mortgage fraud, and misappropriation of public funds, etc.  

IT And E-commerce  

The e-commerce transaction model has more risks than other business models. The root cause of the risks lies in the people who bring these risks, especially the core personnel working in the enterprise (such as programmers, salespeople, and managers).         



Manufacturing is facing a turning point in growth and opportunity in a complex global competitive landscape. Companies must constantly respond to unprecedented risks, pressures, and uncertainties to maintain a competitive advantage and achieve faster speeds and scale than their competitors.


Real Estate Industry  

The risks of the real estate industry are not only likely to cause serious problems in the social, policy, economic and other fields, but also the human and project risks, including the core personnel leaking important resources of the company, the default and management of the property company, and the abuse of power by the owners. 

Wholesale and Retail Trade 

Wholesale and retail industries include Internet retailing, franchise retailing, the risks of facing commercial theft, business fraud, employee corruption, and disruption of suppliers and distributor channels, which may result in reduced revenue, reduced market share, increased costs, and damage to the reputation and customer confidence of the business. 


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